Features Overview

REV GROUP ACCELERATOR AWARDS

Created the overall concept and design for the REV Accelerator Awards marketing materials.

A key piece is the full-color brochure, which includes score cards, award details booklet and terms and conditions. The outside wrap features an intricate die-cut cover, revealing images of the trip destination on the folded side panels. Mailed to all the dealers of REV Groups specialty vehicle brands of ambulances, fire trucks, school buses and terminal tractors, the brochure outlines the program details, explanation of scoring, the winners trip and the legal terms for eligibility.

The brochure was also the winner of three awards in 2023 from the Great Lakes Graphics Association.
• The 2023 Best of Division Award
• The Gutenberg Award, 2023 Best of Category
• People’s Choice Award

Score Cards

The score cards outline the scoring criteria for each brand across the Max Power and Velocity categories. To accommodate dealers selling multiple brands, individual score cards were created for each brand, allowing for customization. These were distributed to dealers along with the details booklet and Terms and Conditions, based on the brands they represent.

award details booklet

Provides the details of the award for the winners of the Accelerator Awards.

KNOW BEFORE YOU GO

The "Know Before You Go" booklet serves as the final element of the comprehensive marketing campaign for the Accelerator Awards program. It provides winners with detailed information regarding their trip, including the schedule, planned events, and other relevant details.

In the interest of design consistency, I incorporated elements from the brochure, supplemented by imagery that provided winners with a more detailed visual representation of the trip location and hotel accommodations.