The Bon-Ton Stores Coat Guide

Objective:

Create a landing page that will showcase the women’s coat trends for the winter season. Traffic to the landing page will come from various channels including emails, social media, digital advertising and banner ads.

Ideation:
I designed the page to be interactive with hover states for each style. This allowed the customer to be able to learn more about each of the trends while keeping the design clean. I art directed the photography so that the coats could be shown from both the front and back to showcase the different details for each of the coat styles. Following Bon-Ton’s branding, the guide was designed in a way that was clear and concise, but also kept the customer engaged. The guide was used to give customers a digital experience and help them to shop the coats category more easily.