ART DIRECTOR /GRAPHIC DESIGNER
History of success leading design and delivery of creative solutions for a diverse client base.
Offer in-depth industry expertise to deliver polished print and digital products within tight deadlines. Excel at planning and coordinating successful, leading-edge digital marketing and email campaigns. Skilled leader, coach and collaborator, leading teams and working with creative staff to ensure top-notch content development and execution of projects according to specifications and within deadline. Unparalleled dedication to client satisfaction, working closely with clients from project initiation to delivery to ensure full satisfaction.

REV GROUP – Brookfield, Wisconsin
GRAPHIC DESIGNER, 6/2019 to present

Design compelling, creative assets for REV Group divisions, including both business-to-business and business-to-consumer print and digital marketing campaigns. Create home page banners, emails and print materials for REV Parts, ALLRV and Gorilla Tools e-commerce websites. Manage email campaigns for REV Parts, ALLRV and Gorilla Tools using Mailchimp , including scheduling and managing proofing for individual emails. Manage versions incorporating all requested changes from initial concept to final release. Create and design graphic materials for Human Resources to utilize in communications to REV employees to help foster a positive working environment. Update existing creative assets for all divisions - RV, Bus, Ambulance, Fire, Specialty Vehicles, REV Parts and REV finance. Manage printing process for REV corporate marketing materials - request quotes, select paper stock, and review proofs for accuracy of color, copy and layout.
• Instrumental in obtaining and implementing a DAM system that will be used by multiple teams, across all divisions.
• Design, build, test and deploy emails in Mailchimp. Analyze email results to determine effectiveness. Guide sales team on email best practices and provide options to help increase opens and click-through rates.

ALLY 360/LOYAL DOG MARKETING – Milwaukee, Wisconsin
GRAPHIC DESIGNER / EMAIL MARKETING SPECIALIST, 2/2017 to 4/2018

Designed and developed mobile apps, websites and email campaigns for Loyal Dog and Ally 360 clients. Managed client projects from initiation to completion, ensuring brand alignment. Worked closely with sales manager for project planning, copywriter for content development, and data analyst for management of database list. Supported successful client relationships via information gathering and design ideation. Tested client websites for design and functionality. Managed website coding process, working with developers to communicate client requests regarding website changes. Planned and managed email marketing campaigns, including list management, scheduling and deployment, as well as mid-campaign and post-campaign reporting of email results. Scrubbed client email lists to remove bad addresses and duplicate emails. Thoroughly evaluated email campaign metrics to determine performance.
• Designed Born Free Pet Food comprehensive campaign initiatives, including website redesign and print promotional materials to increase sales and help promote company’s new sales tier-level program for retail stores.
• Drove redesign of an e-commerce software site to present a modernized look and feel.
• Instrumental in securing donations and new members for nonprofit clients through email campaigns, including Chicago Field Museum, Milwaukee Public Museum and Chicago Architecture Foundation.
• Orchestrated email campaigns for multiple client organizations via Campaigner and BeePro; managed campaign setup, testing and deployment, including content for A/B testing, personalization and segmentation.

THE BON-TON STORES, INC. – Milwaukee, Wisconsin
5/2008 - 2/2017

DIGITAL ART DIRECTOR
Art Directed on figure and off figure photography for use in digital advertising. Collaborated with photo coordinators during photo shoots, advising on use of backgrounds and styling needs. Collaborated with photographers, stylists and hair/makeup teams in creating fashion-forward imagery that adhered to Bon-Ton’s brand standards. Designed creative for e-commerce site, including home pages, gateways and special product guides and shops. Created and coordinated distribution of marketing emails, and prepared email templates for use by other designers. Presented background photo shoot concepts to Creative Director. Provided creative-content ideas to copy writers and ensured content was developed within deadline. Performed coding of emails in HTML.
• Triggered faster development time for email campaigns by designing and maintaining template library for Your Rewards credit card program.
• Successfully tracked and managed all projects which resulted in on-time execution.

DIGITAL DESIGNER
Created email designs for promoting products and weekly sales promotions, including coding of emails in HTML. Managed projects from initial turn-in to release of creative to UI team or email deployment via CheetahMail. Maintained email-template library that was utilized by digital design team. Pulled imagery from library for use by other designers, emphasizing engaging and fashion-forward imagery featuring top brands. Liaised with Creative Director in resolving issues pertaining to creative. Worked with copy writers in creative decision-making. Collaborated with marketing department in producing “hot” emails with short turnaround time. Partnered with e-commerce merchandise managers in managing and designing special shops.
• Played key role in design and functionality of e-commerce shops targeted to fashion trends.
• Integral in conceiving and implementing new creative concepts in collaboration with e-commerce merchandise managers, leading to increased sales and establishing Bon Ton as a go-to store for on-trend fashions.
• Consistently completed all projects within or ahead of deadline, and in alignment with brand standards.

EDUCATIONAL BACKGROUND

Bachelor of Arts in Graphic Design
UNIVERSITY OF WISCONSIN MILWAUKEE
Milwaukee, Wisconsin

Bachelor of Science in Communications
CARROLL COLLEGE
Waukesha, Wisconsin