Objective:
Design of a bus sign and social media for Altru Health on behalf of Cielo. These assets were used to pitch Cielo’s services to Altru Health. The creative was used as an example of Cielo’s unique approach of offering creative services for recruitment marketing materials. These materials are utilized by the recruiters in their recruitment efforts and help to create a strong connection to potential candidates and the clients brand.
Exacta Graphics commissioned me to create some promotional materials that would create excitement for their open house. This included custom packaging boxes which would hold Exacta Graphics swag and a direct mail postcard invitation.
Conceptualization:
I began by brainstorming and developing headline ideas that would be impactful and highlight Exacta Graphics' services.
This served as the foundation for the final designs you see below.
Result:
The Exacta Graphics Open House was well-attended, with the event resulting in several new potential customers.
Promotional creative for Gorilla Tools ecommerce website. Assets were used to promote sales and products for the Gorilla Tools website.
Following Molly Maid branding, the flyer was designed to promote Molly Maid home cleaning services in the area.
About the brand:
Born Free is a nature-inspired line of dog food born from the philosophy that wolves are ancient ancestors of our four-footed friends, and as a result they deserve a natural diet fit for wolves. The Born Free philosophy is this - feed your dog the kind of natural, protein-rich foods that all dogs ate in their natural environment.
Objective:
The goal for Born Free was to redesign their website with a look and feel that encompasses their brand slogan - BORN WITHOUT BOUNDARIES.
Solution:
My design incorporated imagery of dogs in their natural and ancestral environments but reflected the pets we all know and love. The print campaign included posters and coupons that were used in stores to promote the Born Free brand.
About:
Direct Deals is an e-commerce store that sells computer related products including: software, computers, computer accessories and servers.
Objective:
The goal was to redesign the Direct Deals website to make it more current and functional.
Solution:
The original imagery that was provided was of poor resolution. As part of the redesign, I reworked the elements on the site to ensure the products stood out and the imagery had better resolution. I did this by utilizing stock photography for the background and then manipulating it to give it more of an abstract feel. This helped to give the main images more interest and helped the products to be the hero.